Salon hair care marketers are going straight to the consumer with Brazilian Blowout alternatives. Bumble and Bumble, the Estée Lauder-owned brand, and L’Oréal Professionnel are launching their own versions of hair-smoothing treatments that are formaldehyde free. The products are aimed at capturing a market that was severely shaken after the hugely popular Brazilian Blowout brand was targeted by government investigations in the fall over health concerns related to its products, which certa...